Spring 2010
Spring Thaw 2010
Casino Night: May 2
Festival on the Oval: May 7
MGMT 101.1: Introduction to Entertainment Business
In this introduction course, students in the lower-core establish an understanding of the basics of business. In doing so, we use the entertainment business as vehicle of illustration. Class content will be delivered largely by several guest instructors who have an active part in the entertainment business. The content of the class includes a series of brief overviews of accounting, budgeting, creativity, decision-making, entrepreneurship, ethics, finance, information systems, leadership, management, marketing, motivation, negotiations, operations, production, promotions, strategy, teamwork and technology. Finally, we cover these topics from both domestic and global perspective.
Mondays & Wednesdays, 12:40 - 2:00 PM
GBB 122
3 credits
MGMT 402.1: Entertainment Management I
In this course, students begin to apply everything they have learned to a live event. Students begin planning the annual live event, Spring Thaw. Students develop, promote, produce, budget and oversee all aspects of this festival.
Wednesday, 4:10 - 7:00 PM
GBB 122
3 credits
No freshmen or sophomore without consent of instructor.
MGMT 403.1: Entertainment Management II
This course, which must be taken along with MGMT 402, is an expert lecture series that allows instructors to work with students to develop and produce their annual Spring Thaw event.
Friday, 4:10 - 7:00 PM, Feb. 19, Feb. 26, Mar. 12, Mar. 19, Apr. 9, Apr. 16,
Saturday, 9:00 AM - 4:00 PM, Feb. 20, Feb. 27, Mar. 13, Mar. 20, Apr. 10, Apr. 17
GBB 122
3 credits
No freshmen or sophomore without consent of instructor.
The following classes are offered during Spring 2010 and count towards the Certificate in Entertainment Management:
MAR 111A: Fundamentals of Integrated Digital Arts
R-TV 151: Introduction to Radio-Television Production
MKTG 413: Sports Marketing
MGMT 320E: Business Ethics
MGMT 420: Leadership & Motivation