MGMT 402: Entertainment Principles 1

You wil be introduced to the fundamental aspects of the entertainment business. Topics of discussion during the first session include artist development and management, productions, promotions, and venue management and marketing.

Students will produce an artist development plan. The minds behind the scenes of the entertainment industry are involved in developing, presenting, and sustaining not only an artist's career, but also the companies that support the entertainment industry. As a student, you will learn about these aspects and use these skills to create your plan.

Offered spring semesters. 3 credits.