University of Montana School of Business Administration

Mike McGinley

Founder/President - SRO Consultants
Course Session: Record Companies/Publishing and New Media

Mike McGinley

In 1975, after discovering a niche for consulting in the entertainment industry, Mr. McGinley founded SRO Consultants, providing a wide range of business strategy and management services to the entertainment and music industries. Mike has spent the last 11 years building his business and working with various industry leaders such as: Best Buy, DirecTV, The Rolling Stones, and Tony Hawk. Through SRO he is able to bring together the artist, manufacturer, entrepreneur, retailer, distributor, and venue to create a strategic relationship benefiting all parties.

For over twenty five years, Mr. McGinley has garnered close business relationships with almost every major talent agency, management firm, and concert promoter both domestically and internationally. SRO has handled tour accounting for over 26 years to more than 100 major clients including Sting, Neil Young, Paul McCartney, Sheryl Crow, the Rolling Stones, Fleetwood Mac, and Tom Petty. His successful working relationships led to the expansion of SRO from a tour accounting company into a comprehensive business consulting firm. For the last ten years Mike has productively utilized his experience and knowledge to uniquely position SRO in the entertainment and music industry, through strategic negotiations, financial consulting, marketing coordination, and project management.

SRO Consultants produces two of the most important annual musical events for the Los Angeles based KROQ radio station - the Acoustic Christmas and Weenie Roast.

SRO Consultants has provided exceptional services for various retailers and musicians, leading to strategic alliances with such market leaders as:

  • Best Buy exclusive Christmas DVD packages: Rolling Stones and Elton John.
  • DirecTV free view concert series: Rolling Stones, U2 and Neil Young.
  • Music Choice Artist of the Month Series: Christina Aguilera and Keith Urban.
  • DirecTV sponsorship of Sting’s Mercury Falling Tour.
  • Booked Tony Hawks Boom Boom Huck Jam tour.
  • Negotiated the first world wide music publishing deals for Skype.

SRO has also begun consulting with various Silicon Valley based startups. Mr. McGinley has been focusing on the intersection between media and technology and has consulting arrangements setup with several high-profile Silicon Valley technology companies including The Facebook, Ooma, Sennari, and Essembly.

Mike is a Certified Public Accountant who received his B.A. in Business Administration from The University of Montana.