Naveen Jain

Founder and CEO - Sparkart LLC
Course Session: Impact of New Media on Entertainment Business

Naveen is the founder, and Chief Executive Officer of Sparkart LLC, a multimillion dollar, technology & creative firm that services top entertainment and consumer brand clients. Sparkart LLC clients include:

The Killers, AudioSlave, Linkin Park, 50 Cent, Eminem, Heineken, Josh Groban, Sony BMG, Interscope Records, Geffen Records, Warner Bros. Records, Island Def Jam, Lost Highway & Paramount

Mr. Jain is a renowned technologist with a reputation for consistently delivering highly innovative new media marketing strategies and systems for high profile entertainment properties. Prior to creating Sparkart LLC, Mr. Jain was a computer-engineering student at Purdue University and the Chief Executive Officer of Pure Gaming Network. In 2003, Mr. Jain founded Clique Inc. to focus on subscription services, merchandising, affinity marketing, and ticketing for top Sparkart LLC entertainment clients. Clique Inc. clients include:

The Used, Disturbed, Madonna, Linkin Park, The Killers, Josh Groban, Tim McGraw, Faith Hill, Evanescence, Warner Bros. Records, Universal Music Group

Professional Activities

• Creator of industry standard BandBuilder viral analysis system which is used exclusively by Interscope Records, Warner Bros. Records, Capitol Records, and The Firm.
• Developer of Clique Inc. technology to enable clients to rapidly develop new subscription services without investing significant resources into engineering development.
• Holds Sparkart LLC “Inferno” patent for dynamic viral marketing systems.
• Speaker at Apple World Wide Developer Conference, 2003.

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  Sparkart has 10 software engineers on staff developing new technologies. In addition he has hired top creative graphics personnel as well. His company has merged media and technology. They know first hand how important it is to look good and be functional at the same time.

  Music industry is a business of young stars. Naveen needed to find an industry where he didn't have to have grey hairs to be respected or taken seriously.

  Clique number one niche community company online

  Dr. M uses DRM Technology to drive users to transmit media to as many people as they can to earn early access to never before released content.

  Linkin Park - 400,000 individual fans on their Sparkart designed site.

  Band Builder - data mining

  Inferno - has CD burning software on the street CD's. You burn 10 copies, the 11th CD has an extra track on it. The label now has your information and information on every one of those 10 people you gave the CD's to. What if anything will they do with that information?

  Music business is a circus, everyone wants to see behind the curtain. The problem is, once they see behind the curtain they realize "these people" (bands, artists, etc.) are just regular people. The experience takes away the magic and the mystery.

  Problems with the net are all the different technologies and formats. Same problems with mobile phone industry which is why Sparkart has decided to stay out of it until they are all Flash compatible. Then everyone will be able to supply content without having to pay the phone companies for access to their customers.

  Flash is going to change the mobile business...there will be an evolution with flash on mobile.

  Opera Browser has the most market share in the mobile space.

  In business you have to be able to prove your value as well as proving the value of your product.

  Value of record labels: massive distribution and their huge marketing budgets.

  Bill Barhardt has started a company called Sennari.

  PayPal Mobile is coming.

  WAP 2.0

  Individuals will now be able to discover new talent long before a record company A&R person goes out and sees them at a club. Using PtoP tracking, looking at profiles on Facebook and Myspace, listening to the buzz on the Internet you'll hear the music online. And with businesses such as Sparkart, you now have actual data on the music downloads and popularity of the bands that even the record labels and artist managers don't currently collect.

  In the future we'll be seeing more web based social networks for everything (niche social networks), narrow targeting for advertising and promotion.

  Yes, however books and magazines are still a fantastic method of content delivery. Some people still prefer the "analog" versions in life. ~ Story about Seth Godin - download my book for free...sure you can do it but who wants to carry around all that loose paper, within days it will be out of order and a mess...lesson learned: books are worth paying for, it's the convenience factor as well as the kinesthetic appeal.

  Don't forget the consumer and their experience.

  Jeff Bezos at Amazon pursued his idea of a decentralized, disentangled company where small groups can innovate and test their visions independently of everyone else. He came up with the notion of the "two-pizza team": If you can't feed a team with two pizzas, it's too large. That limits a task force to five to seven people, depending on their appetites.