Keith Miller from William Morris Agency discusses the role and responsiblities of a full service agency

Keith Miller, Senior Executive Vice-President for the William Morris Agency visits with students enrolled in MGMT 195 Introduction to the Entertainment Business and MGMT 401 Event Management. IN MGMT 195, Miller shed light on the various services that full-service entertainment agencies provide, and on how students could begin careers as entertainment agents. IN MGMT 401, he discussed various techniques for identifying, signing and servicing clients. Lastly, Miller spoke about the importance for developing and maintaining strong and positive relations with promoters and venue managers.