Maria Brunner of Insight Management discusses marketing stategies with 195 and 401 students

Entertainment marketing specialist and owner of Insight Management, Maria Brunner shared her expertise with students enrolled in MGMT 195 Introduction to the Entertainment Business and MGMT 401 Event Management. Brunner illustrated and discussed the basics of marketing for entertainment with students in the introductory class, and challenged them to think of new ways to view and conduct marketing given the latest developments in technology. IN MGMT 401, she engaged the students in a workshop requiring them to use common marketing strategies to market a wide range of entertainment related events.