Christy Anderson and Janie Haight of UM Athletics speak with students in MGMT 401

Christy Anderson and Janie Haight of University of Montana Athletics spoke with students in MGMT 401: Entertainment Venues. Anderson is in her 8th year as the marketing and promotions director for Grizzly Athletics. Anderson and Haight are involved in all phases of sports marketing and are responsible for season and single-game promotions and ticket campaigns. The group discussed the importance of strategic planning, promotion, and production of major sporting events.