Jeremy Sauter, Marketing Consultant

Jeremy Sauter instructed students in MGMT 101, Introduction to Entertainment Business, and MGMT 395, The Business of Film & Television, on September 23 and Septemeber 24, respectively. Jeremy's advertising experiences brought to the courses a unique, creative perspective that developers use in promoting films. As a former Vice President of Creative Advertising at Paramount Pictures, Jeremy's expertise taught the students the importance of a film's marketing plans and how to design a marketing package to reach their intended audience. He used examples from his recent work on Transformers to help the students understand the long process of a film's campaign. Also, his lecture included the marketing research techniques used before a screening can commence.