Janet Rose, Director of The International Wildlife Film Festival, Instructs Students

 Janet Rose, director of the International Wildlife Film Festival, instructed students in MGMT 401 on September 8, 2010.  Rose talked about marketing strategies for film festivals and other events.  She explained that knowing your event will help you find its market.  Once you have identified the audience, Rose said, there needs to be a a reason for the audience to attend, so it is important to find ways to connect with them.  This connection can take place through advertisement, social media, and even word of mouth.